How can we help get the community more active? | Community
Skip to main content
Guy_Goldstein6
Guy_Goldstein6
New Participant
February 1, 2016
Solved

How can we help get the community more active?

  • February 1, 2016
  • 2 replies
  • 3123 views

I'll admit before I start - I'm a long-time fan of the Marketo community and even I've been very slack about this one.

That said - I think this community is amazing, there's a couple of people around here who I follow religiously and I really like hearing the insights and the creative solutions that some of the edge-users in the community come up with.

That said - I think we can all admit that it's a little bit sad that Scott is constantly trying to beef the boards up with posts (which are cool - they're just less community oriented) and It's a little disappointing that there's 5 or 6 real posts every 2 or 3 days.

As a MUG leader I've personally struggled to get people onto the boards and engaged - and I guess my question to everyone is - If the more people on these boards helping get creative juices flowing, the more we all learn - how can we help encourage other users to come on more often, to ask questions, to get involved in discussions, and to be an active part of this community to?

Best answer by

Thanks for this post! We are very aware of the issues at hand regarding MUG engagement, and do wish people would simply log in and see how easy it is. But rest assured it is a top priority of mine this year and I have been working very hard to come up with solutions. If you have not noticed, here are some of the things we're doing:

  1. RTP is now working on the homepage for most MUGs (we are slowly rolling this out and testing). So you should most likely see a personalized experience with your MUG called out on the homepage in the left CTA. Note this is based off of IP address. I have seen an increase in MUG membership since this was implemented.
  2. First time log in pop up : When you log into Community for the first time you saw a pop up that promoted MUGs, well we are now trying to use RTP on that as well so it's personalized to the users city.
  3. Expert Locator allows users to more easily search and find people in their region. We are also working on a leader specific functionality to tie on to this which would allow a leader to send a message to all the users in their region so they could encourage them to join the group.
  4. Upcoming User Group Meetings : I'd request all members of Community bookmark this document which is pinned on the right side of Marketing Central​ and I'd ask that the MUG Leaders continue to update the doc as they have meetings!
  5. Emails / Reach out
    1. New Customers : I have an email that triggers to new customers after they sign with Marketo to join Community, and one of the benefits there is to join a MUG and why. Remember, educating and getting users into Community is the first step...then we promote MUGs on the homepage!
    2. Current Customers : Scott K. Wilder​ has been working on a program to send emails to current customers also educating them about MUGs, how to log into Community and where to find MUGs

My question to you : Do you think creating LinkedIn groups again would help this engagement? You'd still need to drive members to Community to register.

Any more suggestions around these actions or other, please feel free to share here! We are dedicated to helping the MUGs be as successful as possible.

Best,

Liz

2 replies

A
Anonymous
February 4, 2016

Liz has already jumped in and responded. Just to jump in here -- please let us know if you have any other suggestions for the Community. Thank you for the comment about my adding content to the site -- let me know if there's other content you think I should add, if I should change the frequency, etc. Liz and I are hear to work with you guys to make this place useful

@Guy Goldstein​

    Josh_Hill13
    Josh_Hill13
    New Participant
    February 2, 2016

    Hi Guy,


    I feel like the forums are pretty active, esp in the past month. I think Greg gets to a lot of the questions well before us in the US

    But MUGs are lacking and I hear from people that the move off LinkedIn didn't go so well. And it's hard to get people to see the Events when they barely login and don't understand the follow and alert functions. I don't have answers here, but maybe there's a way to combine incentives from the Purple program and the access to the userbase to encourage more logins and looking at the MUG area, at the least.

    The forums are mostly populated by Champs and people who need help, so there's prob some group of users who are in the middle and need more of a reason to show up. With LI Groups, they were on LI anyway...

      A
      Anonymous
      Accepted solution
      February 4, 2016

      Thanks for this post! We are very aware of the issues at hand regarding MUG engagement, and do wish people would simply log in and see how easy it is. But rest assured it is a top priority of mine this year and I have been working very hard to come up with solutions. If you have not noticed, here are some of the things we're doing:

      1. RTP is now working on the homepage for most MUGs (we are slowly rolling this out and testing). So you should most likely see a personalized experience with your MUG called out on the homepage in the left CTA. Note this is based off of IP address. I have seen an increase in MUG membership since this was implemented.
      2. First time log in pop up : When you log into Community for the first time you saw a pop up that promoted MUGs, well we are now trying to use RTP on that as well so it's personalized to the users city.
      3. Expert Locator allows users to more easily search and find people in their region. We are also working on a leader specific functionality to tie on to this which would allow a leader to send a message to all the users in their region so they could encourage them to join the group.
      4. Upcoming User Group Meetings : I'd request all members of Community bookmark this document which is pinned on the right side of Marketing Central​ and I'd ask that the MUG Leaders continue to update the doc as they have meetings!
      5. Emails / Reach out
        1. New Customers : I have an email that triggers to new customers after they sign with Marketo to join Community, and one of the benefits there is to join a MUG and why. Remember, educating and getting users into Community is the first step...then we promote MUGs on the homepage!
        2. Current Customers : Scott K. Wilder​ has been working on a program to send emails to current customers also educating them about MUGs, how to log into Community and where to find MUGs

      My question to you : Do you think creating LinkedIn groups again would help this engagement? You'd still need to drive members to Community to register.

      Any more suggestions around these actions or other, please feel free to share here! We are dedicated to helping the MUGs be as successful as possible.

      Best,

      Liz

        Frank_Breen2
        Frank_Breen2
        New Participant
        February 4, 2016

        Point 1 and 2.
        The bad thing about MUGs is that you have to have your address in that MUG location to be accepted, whereas the LinkedIn MUG owner just had to allow you to have access, no matter where you lived. For example RTP showed me the London MUG group a few days ago, I've requested to join but have not been accepted due to my address I assume as I live in Dublin, Ireland. London is an easy flight for me and I'd be happy to meet in London. MUGs should be open to everyone no matter your location, as I'd like to join other MUGs too, as I frequently fly to America and could organise a trip around a MUG somewhere else too. I would prefer MUGs to stay in the community however.

        Point 3

        I'm a certified expert (30 Oct 2015) and I'm not on the Expert List (even after emailing certification@marketo.com), how is this created, where are you pulling the data from?

        Terms & ConditionsAccessibility statement

        Loading footer...