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Lopa1408
New Participant
October 14, 2020
Question

how do I include customer consent to an email

  • October 14, 2020
  • 2 replies
  • 5285 views

I would like to include customer consent (opt in for receiving marketing/promotional emails) in my email programs; what is the easiest way to do that? Please let me know about the details.

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2 replies

Balkar_Singh
Balkar_Singh
Community Manager
October 15, 2020

In case you're looking to provide option to collect consent, there's some good ideas here - marketo.com/ebooks/the-gdpr-and-the-marketer/

 

Katja_Keesom
Katja_Keesom
Community Manager
October 15, 2020

I am not sure I understand your question. Do you want to know:

  • How to make sure your email is sent only to people who consented?
  • How to include an option in your email to update / give / revoke consent?
  • Something else?

If you can give a little bit more background to your question and how consent is collected at the moment it would be easier to give you a useful answer.

L
Lopa1408Author
New Participant
October 16, 2020

I would like to add some kind of consent to receive marketing emails; how do I do that? Do I need to create a form and then do embed code to give the code top be hosted in landing page? We donot have any LP or form as of now. Any details to be followed is really appreciated. Do we need to create a landing page in our website first?

 

  • How to include an option in your email to update / give / revoke consent?
Katja_Keesom
Katja_Keesom
Community Manager
October 19, 2020

First thing to do is to decide which options you want to provide. Is it a straight unsubscribe vs opt-in or do you allow for partial opt-ins (e.g. I only want to receive newsletters and not promotional emails), temporary unsubscribes or any other options.

 

Once you have decided on that, you indeed build a landing page with a form to capture that information. Once that has been set up you can replace the standard unsubscribe link with the url to your subscription center landing page, making sure to add the required parameters ?mkt_unsubscribe=1&mkt_tok=##MKT_TOK##.

This post explains the way to set this up very well: https://nation.marketo.com/t5/Champion-Program-Blogs/The-comprehensive-guide-to-setting-up-the-unsubscribe-link/ba-p/247118.

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