How do I set up a personalized url / purl? | Community
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Chelsea_Stinnet
Chelsea_Stinnet
New Participant
August 10, 2017
Question

How do I set up a personalized url / purl?

  • August 10, 2017
  • 1 reply
  • 10665 views

I have enabled personalized urls in my Admin > Landing Page settings and on the langing page I am trying to set up with personalized urls. When I'm testing the landing page, there is no personalized url. What is the trick to setting up the url so it will appear as "info.smg.com/C-store/john-smith"??

I tried to edit my url settings on the landing page and add a token in the url builder, but it wouldn't let me save with the {{ }}characters. What am I missing?

1 reply

SanfordWhiteman
SanfordWhiteman
New Participant
August 10, 2017

pURLs don't need to be set up manually. 

When you enable pURLs for an LP, that means that you automatically can append a lead's Marketo Unique Code or Marketo Unique Name to it.

       ​example.com/lpname/x8fj3j

       ​example.com/lpname/ChelseaStinnett1

Chelsea_Stinnet
Chelsea_StinnetAuthor
New Participant
August 10, 2017

Is there a way to choose between the unique code or unique name? Do you know why when we send a test email that links to the landing page, the landing page does not have a unique url? It seems like I'm missing a step because it's not working.

SanfordWhiteman
SanfordWhiteman
New Participant
August 10, 2017

You can choose either one. It's basically a matter of whether you want something obscure like the Code, or something that kind-of looks like the person's name, like the Name.

But I think maybe you're confused about why you'd use pURLs?  If you're sending emails, links are already automatically mkt_tok-enized specifically for the recipient.  pURLs are primarily for out-of-band communication like direct mail (you can use them in Marketo emails but you're just making more work).

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