How do we track clicks for a specific offer using Tel link tokens?

Forum|Forum|2 years ago
June 23, 2023
1 reply
3639 views

Hi Community,

My company started as a call center and still generates a lot of revenue from calls.

The problem is, how do we track clicks on specific offers on our "Call To" links which use tokens?

For example, below we're offering a 7-Night river trip and below that a Hawaiian islands trip. Both CTA use my tokens which are set up like this: tel:+1-800-822-4368

Is it possible to add a utm param to the token to track or would that break the token/link and/or Marketo tracking?

Thanks,

LK

Marketo

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Best answer by Darshil_Shah1

Interpretation of tel: link with an unexpected query string indeed varies by platform. The reason why we include 'mktNoTok' in the class of the tel links. For example, for me, the parameters come through okay when I view the email in the web Gmail on my Desktop. However, the parameters don't come through correctly as a part of the URL on my mobile's Gmail app.

Darshil_Shah1Accepted solution

Community Manager

Interpretation of tel: link with an unexpected query string indeed varies by platform. The reason why we include 'mktNoTok' in the class of the tel links. For example, for me, the parameters come through okay when I view the email in the web Gmail on my Desktop. However, the parameters don't come through correctly as a part of the URL on my mobile's Gmail app.