How do you use autotagging with Marketo parameters | Community
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A
Anonymous
May 15, 2013
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How do you use autotagging with Marketo parameters

  • May 15, 2013
  • 9 replies
  • 3774 views
We're implementing Marketo for a client and they want to track leads coming from Adwords Campaigns.  Standard stuff.  But they currently use autotagging in Adwords, which allows them to tag with just a click id and then resolve on the back end in Analytics.  

Do you use autotagging in GA?  How does this work with passing parameters to Marketo?
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We were told by our agency to not include the utm parameters because they might conflict with the autotagging, but I don't know that for a fact.  One parameter that we use to help determine the general lead source (e.g. online ad, etc.) is utm_medium, so we had the agency use "medium" instead.  We also use a sfid_r paramter and the value is the SFDC campaign ID for that particular campaign.

9 replies

A
Anonymous
June 28, 2016

Hi I am just try start the Adwords integration. The Auto tagging does really what? I am confused.

Either autotagging is done in marketo or in adwords? which means the original source observed in marketo will overwrite the tag in the adwords? or the adword's tagging will replace the original source info in Marketo? Please explain.

A
Anonymous
September 30, 2013
Glad I found this discussion, and to learn I'm not the only one with this challenge. I follow Jason's approach which works pretty well for now. I've got dedicated SEM and display landing pages, so all I'm really trying to do is separate which source the traffic came from (AdWords or AdCenter). 

That said, I've debated moving away from autotagging to gain greater visibility within Marketo and Salesforce on the detailed campaign variable (campaign, term, source, medium, etc). I've got it now for Bing, but I don't for Google, so it makes my reports a bit lopsided. We don't have a huge demand for that level of data visibility right now, but I'm just trying to build for the future.
A
Anonymous
August 24, 2013
According to this page: https://support.google.com/analytics/answer/1033981, the only URL parameter added to GA links is the "gclid" parameter, replacing UTM codes. I'm using this as part of a listener Smart Campaign for AdWords:
Not sure if it is working yet, and don't want to click on our expensive keywords to test, so I can wait for the weekend :)
A
Anonymous
August 2, 2013
Jon the issue is when Google uses autotagging, they only have one parameter, for the click id, rather than separate parameters for term, etc.  They resolve it on their end so your Google interface will still see the right data, but it doesn't as easily pull into other systems.
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Anonymous
August 1, 2013
Can you just setup a Markeo form to capture the utm code's that Google is already autotagging? 

Will it capture keyword in that case? I think it would be utm_term
Michelle_Tizian
Michelle_Tizian
New Participant
May 15, 2013
! ha! Thanks for the info Elliott, and thanks for asking Steven.  I wondered about autotagging too. 
A
Anonymous
Accepted solution
May 15, 2013
We were told by our agency to not include the utm parameters because they might conflict with the autotagging, but I don't know that for a fact.  One parameter that we use to help determine the general lead source (e.g. online ad, etc.) is utm_medium, so we had the agency use "medium" instead.  We also use a sfid_r paramter and the value is the SFDC campaign ID for that particular campaign.
A
Anonymous
May 15, 2013
Thanks Elliot.  Are you passing through utm parameters to match up your results with GA, or passing separate parameters?
A
Anonymous
May 15, 2013
We do use autotagging, but that is just for the standard "utm_ xxx" parameters.  We also have other parameters that we include that are passed through.
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