How does your team calculate email metrics?
Hi All!
We recently ran a team meeting & realized there were two schools of thought for looking at email metrics within Marketo, and I wanted to see how others have approached this.
When looking at a program, you can create a report within the program to look at email performance. Do people look at the bolded numbers at the very bottom for their average? Or do you calculate on your own? For instance:
Delivered Opens % Opened
Email 1: 5795 1850 31.9%
Email 2: 5357 1350 25.2%
Email 3: 5330 1051 19.7%
TOTAL 16,482 4251 25.8%
Do you look at your average open rate as 25.8% OR do you look at it as 25.6% (the average of the three open rates)?
When looking at industry benchmarking - how is that typically calculated?