How has a contact become unsubscribed? | Community
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New Participant
July 1, 2021
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How has a contact become unsubscribed?

  • July 1, 2021
  • 1 reply
  • 2130 views

I am starting to learn more about the unsubscribe behaviour in Markto. We currently have a preference page set up, and I was of the understanding that the attribute unsubscribed isn't being updated correctly (I'm in the process of checking to make sure it is).

 

I have noticed a contact today with the following in their activity log:

 

Activity Type 'Unsubscribe Email'

Details: Lead unsubscribed from list unsubscribe

 

they are Unsubscribed = True

Unsubscribed Cause = System flow action for 'Unsubscribe Email' triggered

 

they haven't completed the unsubscribe form so I can't see how they have unsubscribed? The email that they received only contained the link to the preference centre form.

 

any ideas?

 

thanks

 

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Best answer by adele_briggs

I think this may have been answered by another query I raised. It has just made sense....

 

'if someone unsubscribes from your emails through the list-unsubscribe headers in Gmail or similar, this will change the default Unsubscribed value to be True.'

1 reply

adele_briggsAuthorAccepted solution
New Participant
July 1, 2021

I think this may have been answered by another query I raised. It has just made sense....

 

'if someone unsubscribes from your emails through the list-unsubscribe headers in Gmail or similar, this will change the default Unsubscribed value to be True.'

SanfordWhiteman
New Participant
July 1, 2021
That’s right.
New Participant
July 2, 2021

Thank you for confirming 😁