How to add lead/interest score into web personalization? | Community
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Felicia_Escolin
Felicia_Escolin
Level 1
Jul 19, 2019 8:45 PM UTC
Solved

How to add lead/interest score into web personalization?

I created the smart campaigns needed to set up interest scoring, but how do I incorporate this into Marketo's Web Personalization platform? I can add smart campaigns in Web Personalization, but I can't find a way on how to add the scored in there as well. Any thoughts?

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    Carrie_Chandle1
    Carrie_Chandle1Accepted solution
    Level 5
    Jul 23, 2019 12:42 PM UTC

    Hi @Felicia Escolin‌ are you looking to create a Web Personalization Segment using a lead score filter? You can enable the score field(s) for Web Personalization (Account Settings > Lead Database), then include it as a Lead Database filter when creating a Segment.

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    1 reply

    Carrie_Chandle1
    Carrie_Chandle1Accepted solution
    Level 5
    Jul 23, 2019 12:42 PM UTC

    Hi @Felicia Escolin‌ are you looking to create a Web Personalization Segment using a lead score filter? You can enable the score field(s) for Web Personalization (Account Settings > Lead Database), then include it as a Lead Database filter when creating a Segment.

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