How to add lead/interest score into web personalization? | Community
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Felicia_Escolin
Felicia_Escolin
New Participant
July 19, 2019
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How to add lead/interest score into web personalization?

  • July 19, 2019
  • 1 reply
  • 1891 views

I created the smart campaigns needed to set up interest scoring, but how do I incorporate this into Marketo's Web Personalization platform? I can add smart campaigns in Web Personalization, but I can't find a way on how to add the scored in there as well. Any thoughts?

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    Best answer by Carrie_Chandle1

    Hi @Felicia Escolin‌ are you looking to create a Web Personalization Segment using a lead score filter? You can enable the score field(s) for Web Personalization (Account Settings > Lead Database), then include it as a Lead Database filter when creating a Segment.

    1 reply

    Carrie_Chandle1
    Carrie_Chandle1Accepted solution
    New Participant
    July 23, 2019

    Hi @Felicia Escolin‌ are you looking to create a Web Personalization Segment using a lead score filter? You can enable the score field(s) for Web Personalization (Account Settings > Lead Database), then include it as a Lead Database filter when creating a Segment.

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