how to change the LP that {{system.unsubscribeLink}} directs too?

5-Use a different URL for the unsubscribe page

May be you want to use a different URL for this page, or even have various URLs for various contexts. In fact, nothing mandates you to always use the {{system.unsubscribeLink}} or the /UnsubscribePage.html URL. Any Marketo LP URL will do the job here, as long as it is appended with the "?mkt_unsubscribe=1" to indicate to Marketo that this is an unsubscribe link. You should also add the &mkt_tok=##MKT_TOK## to make the click on the link carry the token value and enable cookie value reconciliation. Please also note that, in order to prevent Marketo to track the click on the link, you will have to add class="mktNoTrack" to the <a> tag.

 

The following is a perfect unsubscribe link in an email template:

 

<tr><td>This email was sent to {{lead.Email Address}}. In order to stop receiving our spammy emails <a href="mktolpsubdomain.company.com/myniceunsubpage.html?mkt_unsubscribe=1&mkt_tok=##MKT_TOK##" class="mktNoTrack" target="_blank">click here.</a></td><tr>

 

As you can see, it takes no token and not event the /UnsubscribePage.html URL.

This method will be necessary in a multi language / international roll out: you will need to have multiple, different Unsubscribe pages for each language and the Marketo default or {{system.unsubscribeLink}} token can only link to one of them.

 

Also please note that the unsub code can be added to snippets, which in turn can be added to the emails for maximum flexibility.

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Thanks Sanford. This method does not auto-populate email address. How can I use this method but also make it so when a user clicks the link that their email address is auto-filled?