How to convert social leads from anonymous to known

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We recently integrated Oktopost social tracking into Marketo. Upon reviewing the web activity report, a large percentage of webpage visits from Oktopost articles are from anonymous leads. Any advice how to convert social traffic from anonymous to known?

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Josh_Hill13Accepted solution

Level 10

You need to ask them to fill out a form. What's your carrot?

Brett_Carpenter

Level 3

Meant to post it here! ha

We're looking to do the same soon. I'd love to pick your brain and get your feedback around the process!

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Josh_Hill13Accepted solution

Level 10

You need to ask them to fill out a form. What's your carrot?

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Kim_Gandy1Author

Level 6

Can we embed a Marketo form on social, Facebook for example? Or would this need to be a sponsored ad through the social network, Facebook lead ad for example?

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Josh_Hill13

Level 10

you can do both, I believe. Check in docs. There's some sort of special FB thing.

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