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Kim_Gandy1
Kim_Gandy1
New Participant
August 9, 2017
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How to convert social leads from anonymous to known

  • August 9, 2017
  • 2 replies
  • 2668 views

We recently integrated Oktopost social tracking into Marketo. Upon reviewing the web activity report, a large percentage of webpage visits from Oktopost articles are from anonymous leads. Any advice how to convert social traffic from anonymous to known?

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Best answer by Josh_Hill13

You need to ask them to fill out a form. What's your carrot?

2 replies

Brett_Carpenter
Brett_Carpenter
New Participant
October 25, 2017

Meant to post it here! ha

We're looking to do the same soon. I'd love to pick your brain and get your feedback around the process!

Josh_Hill13
Josh_Hill13Accepted solution
New Participant
August 9, 2017

You need to ask them to fill out a form. What's your carrot?

Kim_Gandy1
Kim_Gandy1Author
New Participant
August 9, 2017

Can we embed a Marketo form on social, Facebook for example? Or would this need to be a sponsored ad through the social network, Facebook lead ad for example?

Josh_Hill13
Josh_Hill13
New Participant
August 9, 2017

you can do both, I believe. Check in docs. There's some sort of special FB thing.

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