How to Create a Campaign of Leads from URL (Last Touch - UTM Attribution) in Marketo? | Community
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mollyhass
New Participant
April 20, 2020
Question

How to Create a Campaign of Leads from URL (Last Touch - UTM Attribution) in Marketo?

  • April 20, 2020
  • 1 reply
  • 1224 views

Hi All - wondering if there is a way to create a Marketo campaign for leads coming from a URL (Last touch - UTM based attribution)? If so, any tips/tricks to make it happen within Marketo would be greatly appreciated.  Thanks! 

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1 reply

SanfordWhiteman
SanfordWhiteman
New Participant
April 20, 2020

You're saying "campaign" but a better way to look at this is a Smart List, that's the first ingredient for any camapaign.

 

You have to be stamping the LT UTM set (and presumably FT as well) to lead fields to create such a Smart List. Marketo doesn't keep Visit Web Page visits long enough, nor  does it automatically keep the last interesting pageview for you. You have to do the prep work.

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