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Diana_Jakubaity
New Participant
November 28, 2017
Solved

How to determine what is our current unsubscribe rate?

  • November 28, 2017
  • 1 reply
  • 3575 views

Hi all,

Is there a way to determine what is our current unsubscribe rate per given time from overall activities in Marketo?

- Diana

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Best answer by Devraj_Grewal

Diana,

You can create an Email Performance Report and in the "Setup" include the entire database of emails. Then modify the timeframe for the report, ex. Last 1 month. The resulting report will show all emails sent in the last month and the overall unsubscribe rate.

1 reply

Devraj_Grewal
Devraj_GrewalAccepted solution
New Participant
November 28, 2017

Diana,

You can create an Email Performance Report and in the "Setup" include the entire database of emails. Then modify the timeframe for the report, ex. Last 1 month. The resulting report will show all emails sent in the last month and the overall unsubscribe rate.

Diana_Jakubaity
New Participant
November 28, 2017

Hi Devraj - thank you so much. Setting this up now.