How to determine what is our current unsubscribe rate? | Community
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Diana_Jakubaity
Diana_Jakubaity
Level 4
Nov 28, 2017 5:23 PM UTC
Solved

How to determine what is our current unsubscribe rate?

Hi all,

Is there a way to determine what is our current unsubscribe rate per given time from overall activities in Marketo?

- Diana

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Devraj_Grewal
Devraj_GrewalAccepted solution
Level 10
Nov 28, 2017 5:26 PM UTC

Diana,

You can create an Email Performance Report and in the "Setup" include the entire database of emails. Then modify the timeframe for the report, ex. Last 1 month. The resulting report will show all emails sent in the last month and the overall unsubscribe rate.

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4 replies

Devraj_Grewal
Devraj_GrewalAccepted solution
Level 10
Nov 28, 2017 5:26 PM UTC

Diana,

You can create an Email Performance Report and in the "Setup" include the entire database of emails. Then modify the timeframe for the report, ex. Last 1 month. The resulting report will show all emails sent in the last month and the overall unsubscribe rate.

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    Diana_Jakubaity
    Diana_JakubaityAuthor
    Level 4
    Nov 28, 2017 5:56 PM UTC

    Hi Devraj - thank you so much. Setting this up now.

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