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Anonymous
June 13, 2016
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How to integrate Facebook ads with Marketo

  • June 13, 2016
  • 2 replies
  • 4516 views

Hi everyone, I looked and couldn't find a specific post about this. Basically I am trying to figure out if there is a way to integrate Facebook ads that we are already running with Marketo. I'm not referring to using a lead capture form. These are basic ads we have set up on Facebook to track conversions and clicks to the website. Is there a way to integrate this with Marketo so Marketo can show uwhich leads are coming from our Facebook ads? Or do we have to enable some sort of lead capture form first? Any info would be great! Thanks!

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    Best answer by rachel2-2

    It's pretty simple thankfully! Here's how we did it:

    Just update the querystring section to fit each ad, or create parameters for a general group of ads. I talked to one person who just had general AdWords tracking which is an easy place to start. Here's the flow:

    You'll probably want to create a program channel (Create a Program Channel - Marketo Docs - Product Docs_​) for advertising if you don't have one yet so you can track specific landmarks each leads reaches. Then you can track all kinds of ads (Facebook, LinkedIn, etc) in a comparable way as well and see which ad channels perform the best, etc.

    2 replies

    A
    Anonymous
    June 13, 2016

    Yes, you need to use UTM codes with your facebook ads that indicate which ad it is.  Then in Marketo you create a program that tracks visits to web pages with that UTM code in the URL.

    A
    Anonymous
    June 14, 2016

    Thank you! We are using UTMs to track our Facebook ads in Google Analytics, so that should be easy enough. Right now I only have Admin access in our client's Marketo account, so we have requested editing access. Once I'm in, is this an easy set up? Do you know of any articles or posts about how to do this? Thank you again!

    R
    rachel2-2Accepted solution
    New Participant
    June 14, 2016

    It's pretty simple thankfully! Here's how we did it:

    Just update the querystring section to fit each ad, or create parameters for a general group of ads. I talked to one person who just had general AdWords tracking which is an easy place to start. Here's the flow:

    You'll probably want to create a program channel (Create a Program Channel - Marketo Docs - Product Docs_​) for advertising if you don't have one yet so you can track specific landmarks each leads reaches. Then you can track all kinds of ads (Facebook, LinkedIn, etc) in a comparable way as well and see which ad channels perform the best, etc.

    R
    rachel2-2
    New Participant
    June 13, 2016

    Can you use tracking parameters in your URL?

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