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May 29, 2013
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How to make acquisition program visible in SFDC?

  • May 29, 2013
  • 2 replies
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I feel stupid for asking this, but how do I make Acquisition Program field visible in SFDC Lead and Contact pages? 
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Good question Naor.  In our instance Acquisition Program is mapped to SFDC Lead and Contact fields (e.g. mkto__Acquisition_Program__c), but that field name is not displayed in the list of Lead and Contact fields in the SFDC Setup | Customize | Contacts | Fields, yet other similar fields like mkto_si__Last_Interesting_Moment__c are displayed.

A possible workaround would be to create an SFDC field (Acquisition Program 2), make it visible to the Marketo Synch profile and then create a smart campaign with a Change Data Value flow action that updates that new custom field with the value of the Acquisition Program field using the {{lead.Acquisition Program Name}} token.

2 replies

May 30, 2013
Thanks Elliott. I wanted to make sure I wasn't missing something elementary when looking for the field in Salesforce. You cleared it up and offered a very good solution. I've also added the change field value step to our New Lead synch program so it gets udpated automatically moving forward.

Thanks for the suggestion!
Accepted solution
May 30, 2013
Good question Naor.  In our instance Acquisition Program is mapped to SFDC Lead and Contact fields (e.g. mkto__Acquisition_Program__c), but that field name is not displayed in the list of Lead and Contact fields in the SFDC Setup | Customize | Contacts | Fields, yet other similar fields like mkto_si__Last_Interesting_Moment__c are displayed.

A possible workaround would be to create an SFDC field (Acquisition Program 2), make it visible to the Marketo Synch profile and then create a smart campaign with a Change Data Value flow action that updates that new custom field with the value of the Acquisition Program field using the {{lead.Acquisition Program Name}} token.