How to map Marketo person score field with SFDC Custom Field?

Question

We want Marketo's person score field values to be pulled in Salesforce for that we want to map the Marketo Person Score field with the custom field which we have created in Salesforce. Does anyone know how to do that? We have tried doing that but it even though it got mapped with the Lead Score field still it is not pulling the values in Salesforce. Any help would be appreciated.

Michael_Florin-2 · Accepted Answer

I'd say this is not the standard procedure. "Person Score" is a Marketo only field by default. If you want to have a synced field, you usually create it in Salesforce first, give the Marketo Integration User read and write access, so it'll be created in Marketo through the background sync.

I suppose you could sync a field that was created in Marketo first though, but I believe that's not possible through the Marketo UI. You will have to talk to Marketo support.

Melissa_Day · Answer

My recommendation would follow what @michael_florin-2 has already shared. You won't be able to sync the data straight from the Marketo Person Score field into Salesforce, but you could create a custom Salesforce field to capture this information. By creating it in Salesforce first, the field will automatically sync into your Marketo instance.

You could create a simple smart campaign that triggers any time the Marketo Person Score field is updated, then update the SF custom field with the person score value as a token, like {{lead.Person Score}}.

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