Ingredients:
- String field (on the Person) Last SMS Trigger Request Time
- 3 campaigns
- 1st campaign triggers on the original trigger behavior
- 2 SMS campaigns that are requestable (trigger on Request Campaign)
1st campaign sets the String field to {{system.time}} and requests the 2 others.
SMS campaigns each filter on the current time, e.g.
(
[starts with] 07;08;09;10;11;12
AND
[contains] "PM"
)
OR
(
[starts with] 01;02;03;04;05;06;07;08
AND
[contains] "AM"
)
would tell you if it's off-hours (well, it would say 07:00 PM exactly is off-hours, but other than that).
The filters are set to be mutually exclusive, so the person will only qualify for one of the campaigns.
The off-hours campaign does aWait [must end at] 9am and then sends.
The on-hours campaign sends immediately.
You can read about an even more advanced technique in this post, which can cut down on the number of campaigns:
https://nation.marketo.com/t5/Product-Blogs/Simulating-Wait-step-choices-using-Date-Tokens-and-date-math/ba-p/242498
Of course if you can actually check to see if the sometimes-delayed "data" is available (is that itself a Person field?) then just filter on that, it doesn't matter what the current time is, right?
P.S. Personally, I wouldn't do the above time comparison in Marketo. I'd do it much more simply with a webhook. But that's because I have a very robust ad hoc webhook environment available.
