How to report on Forward to a Friend? | Community
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Danielle_Wong
Danielle_Wong
Community Manager
Nov 8, 2017 3:05 PM UTC
Solved

How to report on Forward to a Friend?

In email performance/email insights, is there a way to view how many and who forwarded my email to a friend? I can't seem to find it in my email performance report or email link performance report.

I know this info is in the person's activity log, but would be nice to see it in my campaign reporting.

Thanks

Danielle

Gerard_Donnell4
Gerard_Donnell4Accepted solution
Level 9
Nov 8, 2017 4:55 PM UTC

Hi @Danielle Chan​,

This will only show the people who clicked the forward to a friend link in the email.  If they are using a desktop client like Outlook they are probably more likely to just hit the forward button there which wont be recorded in that report. Just something to be aware of.

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9 replies

Gerard_Donnell4
Gerard_Donnell4Accepted solution
Level 9
Nov 8, 2017 4:55 PM UTC

Hi @Danielle Chan​,

This will only show the people who clicked the forward to a friend link in the email.  If they are using a desktop client like Outlook they are probably more likely to just hit the forward button there which wont be recorded in that report. Just something to be aware of.

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Danielle_Wong
Danielle_WongAuthor
Community Manager
Nov 8, 2017 5:04 PM UTC

Hi Gerard, agreed on that. I was aware, but also very curious as to how many people actually click the forward to a friend button in the marketo email

Thank you for the reply!

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Gerard_Donnell4
Gerard_Donnell4
Level 9
Nov 8, 2017 5:28 PM UTC

So the email templates that I have been sending have the forward to a friend at the top of the footer section and the amount of times its used is almost non-existent. I guess its dependant upon the amount of attention you give it.

One thing that annoys me is that the words "Forward to a Friend" are hardcoded in the popup box.  In a mainly B2B environment it would be better to have "Forward to a Colleague".  I raised a ticket for it and added it as an idea many moons ago but its probably at the bottom of a backlog / priority list somewhere

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Trevor_Parsell
Trevor_Parsell
Level 5
Nov 8, 2017 3:09 PM UTC

Hey Danielle,

Have you tried creating a smart list with the filer "Sent Forward to Friend Email"? We don't use the forward to a friend functionality so I can't confirm results, but I'm thinking this will show what you need.

Thanks!

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    Danielle_Wong
    Danielle_WongAuthor
    Community Manager
    Nov 8, 2017 4:49 PM UTC

    Thanks Trevor!!

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