Thousands of students are assigned to an specific admissions counselor. However, that counselor has left and we know how to reassign all of those students to a new counselor. What's the easiest way to search and replace a value in the Marketo database?
If you are referring to searching and changing the field value in marketo then you can create a Batch Campaign with smart list filter as "<field name>" is "Old Value" and set the flow step as Change Data Value <field name> and set as <new value>.
Ref. for Change Data Value Flow step. I believe this is the best approach.
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