How to sync Marketo Segmentation to SFDC field

Forum|Forum|7 years ago
September 24, 2018
1 reply
2665 views

Does anyone know the best way to get Marketo segmentations added as fields on the contact records in SFDC? For normal fields, we'd create the field in SFDC, give our integration user permissions to read/write the field, then I'd build the various Marketo pieces to update that field as needed, but segmentations don't point to a specific field, right?

This post is no longer active and is closed to new replies. Need help? Start a new post to ask your question.

Best answer by SanfordWhiteman

...but segmentations don't point to a specific field, right?

Well, they do and they don't. In some very exotic integration scenarios, it's possible to extract the lead's segment as a string value. But for your purposes you're going to need to reproduce the segment membership another way, by triggering on segment changes.

SanfordWhitemanAccepted solution

New Participant

...but segmentations don't point to a specific field, right?

Well, they do and they don't. In some very exotic integration scenarios, it's possible to extract the lead's segment as a string value. But for your purposes you're going to need to reproduce the segment membership another way, by triggering on segment changes.

Chris_WilcoxAuthor

New Participant

That's what I kind of figured, but that seems so backwards to me...

So basically I'm going to setup a trigger campaign for segment value changes, flow step of change data value {{new field I have to create}} = {{new segment value}}, right?

Grégoire_Miche2

New Participant

Hi Chris,

yes, this is it.

greg

Sign up

Login with SSO

Login to the community

Login with SSO

Scanning file for viruses.

This file cannot be downloaded