How to track clicks to 3 different assets | Community
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Aslihan_Ayan_Ha
Aslihan_Ayan_Ha
New Participant
December 8, 2015
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How to track clicks to 3 different assets

  • December 8, 2015
  • 1 reply
  • 4090 views

I have an engagement campaign with 7 touches that features 5 different main CTAs. I want to send the leads who clicked at 3 of any of  these CTAs at the end of the engagement campaign.  Any ideas? I would like to see how others will handle this campaign.

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Best answer by AlokRa4

We had a similar challenge for one of our customers. We had to create a custom Score field and do a +1 every time someone clicked a CTA in the different emails using separate smart campaigns. If you have different streams, you can choose to make this field = 0, when the lead is added to a new stream.

1 reply

A
AlokRa4Accepted solution
New Participant
December 8, 2015

We had a similar challenge for one of our customers. We had to create a custom Score field and do a +1 every time someone clicked a CTA in the different emails using separate smart campaigns. If you have different streams, you can choose to make this field = 0, when the lead is added to a new stream.

    Aslihan_Ayan_Ha
    Aslihan_Ayan_HaAuthor
    New Participant
    December 8, 2015

    Things are complicated on my side. I do not have access to the admin to create custom fields. Open for any other options

    Andy_Varshneya1
    Andy_Varshneya1
    New Participant
    December 8, 2015

    I would actually avoid using custom fields because it can clog up your system very easily over time. Instead, go the Smart List route, paired with a trigger or batch campaign checking to see if someone is added to that list.

    Use the Clicked Link in Email filter, set the Email criteria to be the 7 emails, set the Link criteria to the 5 CTA's, remove the time limit, and add Minimum Number of Times constraint.

    Obviously, it's throwing an error for me right now since those aren't valid emails, but that should at least get you an idea.

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