How to use tokens to personalize the sender, from address, reply to, and signature line?

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Hey fellow marketers!

We're trying to find a way to use tokens dynamically to personalize our email sends from different sales reps. Does anyone know how to do this and what kind of tokens I would create to accomplish this? Thank you in advance!!

Marketo

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A

AnkitDu3Accepted solution

Level 6

You can just add the lead token in the email ( lead.Salesforce field) in which you are passing the values of Lead development rep. The token should automatically pick the assigned value of the rep.

A

AnkitDu3Accepted solution

Level 6

You can just add the lead token in the email ( lead.Salesforce field) in which you are passing the values of Lead development rep. The token should automatically pick the assigned value of the rep.

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Laurie_JohnsonAuthor

Level 2

Thank you Ankit and Sanford!

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SanfordWhiteman

Level 10

You're describing one of the most basic uses of {{lead.tokens}} or (Text) {{my.tokens}}. Have you... tried it? What hasn't worked?

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Laurie_JohnsonAuthor

Level 2

My apologies, Sanford. As a somewhat newer Marketo user who hasn't had to delve into using Tokens much (if at all), I don't have experience with using those yet. I'll try the lead tokens and text my tokens as you commented.

Thanks.

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SanfordWhiteman

Level 10

As Ankit illustrates, if the value exists verbatim in a lead field, use a {{lead.token}}. For values shared by all assets in a Program or Folder, use a {{my.token}} at the highest relevant level of the MA tree.

If you need further manipulation or logic applied to a stored value before outputting it, use a Velocity ("Email Script") {{my.token}}.

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