How to view and process bounce details in a list | Community
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January 5, 2022
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How to view and process bounce details in a list

  • January 5, 2022
  • 1 reply
  • 2816 views

Hi everyone, 
I'm looking for a way to handle bounce details within smart lists and list views. Do you know any way to do so? 

I already know that:
- You can view the activity details of a position in the leads activity log. If the activity was a bounce the details show the bounce message 

- You can filter for bounced and soft bounced messages
- You can add conditions to the filter referring to the bounce details.

- If an Email Address is Invalid the bounce message is shown in "email invalid reason"

- If an Email bounced because of Junk filter the reason is shown in "email suspended reason"

BUT in this is just a small part of this bounces. Soft bounces can't be analyzed by that and the soft bounce details aren't visible in the list view. And some Hard bounces reasons seem to be not part of this definitions as well. 

Even though there is a filter option for bounce details it seems as if there is no option to show them in the list. 


Do you have an idea for this? 

Best regards
Wolfram 

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Best answer by Katja_Keesom

I use this blog as a reference for setting up very successful bounce management programs: https://nation.marketo.com/t5/knowledgebase/maintaining-a-directory-of-leads-bouncing-emails/ta-p/300838

1 reply

Katja_Keesom
Katja_KeesomAccepted solution
Community Manager
January 5, 2022

I use this blog as a reference for setting up very successful bounce management programs: https://nation.marketo.com/t5/knowledgebase/maintaining-a-directory-of-leads-bouncing-emails/ta-p/300838

New Participant
January 6, 2022

This is a great solution! 
Thank you @katja_keesom 

Already implemented it and will test it in detail.