How to view spam complaints in marketo? | Community
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Nick_Weirens
New Participant
December 5, 2018
Question

How to view spam complaints in marketo?

  • December 5, 2018
  • 4 replies
  • 8821 views

How do you view the number of spam complaints you get in marketo by 30, 60, 90 days etc?

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4 replies

SaurabhGoyal_GN
New Participant
March 19, 2024

Hi @nick_weirens - 

Please go through this thread, may give you additional thoughts - https://nation.marketo.com/t5/ideas/wanted-method-to-identify-spam-complaints/idi-p/258252

Ian_Shields
New Participant
December 6, 2018

This is the smart list criteria I use to view the number of spam complaints. Change the date of activity in the past: 60, 90, etc.

New Participant
March 18, 2024

Can you filter this further to be specific to campaigns? 

Darshil_Shah1
Community Manager
March 19, 2024

You can see which emails lead to unsubscribes in the Email Performance report. There are unsubscribe count and % unsubscribe columns in the Email Performance report. Unsubscribe numbers are also available in the Email Send program's dashboard. Lastly, you can have a setup created in Marketo where you update the progression status of a person to a dedicated Unsubscribed value when they unsubscribe from the local emails/assets to see how many people got marked as Unsubscribed for each program.

Samantha_Cossum
New Participant
December 6, 2018

Do you have access to Revenue Explorer? If you do, the emails reports in there allow you to add the metric "Complaints" and/or "% Complaints".

Amy_Goldfine
New Participant
December 11, 2018

It's crazy to me that you need RCE/RCA to get these kind of email insights!

Amy GoldfineMarketo Champion & Adobe Community Advisor
Sabuhi_Yahyayev
New Participant
December 5, 2018

@Nick Weirens You can see it by creating a smart list with the following filters: Email Bounced is any (you can also add a "Date of Activity" constraint) & Email Suspended Cause contains spam, block, blacklisted, 550, 553, 554.

Nick_Weirens
New Participant
December 6, 2018

Ok, all of those are not actual spam complaints though, correct? That could be companies filters blocking us right or indicating spam? I just want to know how many people mark our emails as spam

Sabuhi_Yahyayev
New Participant
December 6, 2018

Yes, you are correct. They are not all actual spam complaints, but these errors can be triggered if someone marks your email as spam and next time your email will not be delivered to them.