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Nick_Weirens
Nick_Weirens
New Participant
December 5, 2018
Question

How to view spam complaints in marketo?

  • December 5, 2018
  • 4 replies
  • 8821 views

How do you view the number of spam complaints you get in marketo by 30, 60, 90 days etc?

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    4 replies

    SaurabhGoyal_GN
    SaurabhGoyal_GN
    New Participant
    March 19, 2024

    Hi @nick_weirens - 

    Please go through this thread, may give you additional thoughts - https://nation.marketo.com/t5/ideas/wanted-method-to-identify-spam-complaints/idi-p/258252

    Ian_Shields
    Ian_Shields
    New Participant
    December 6, 2018

    This is the smart list criteria I use to view the number of spam complaints. Change the date of activity in the past: 60, 90, etc.

      A
      avastlaurent
      New Participant
      March 18, 2024

      Can you filter this further to be specific to campaigns? 

      Darshil_Shah1
      Darshil_Shah1
      Community Manager
      March 19, 2024

      You can see which emails lead to unsubscribes in the Email Performance report. There are unsubscribe count and % unsubscribe columns in the Email Performance report. Unsubscribe numbers are also available in the Email Send program's dashboard. Lastly, you can have a setup created in Marketo where you update the progression status of a person to a dedicated Unsubscribed value when they unsubscribe from the local emails/assets to see how many people got marked as Unsubscribed for each program.

      Samantha_Cossum
      Samantha_Cossum
      New Participant
      December 6, 2018

      Do you have access to Revenue Explorer? If you do, the emails reports in there allow you to add the metric "Complaints" and/or "% Complaints".

        Amy_Goldfine
        Amy_Goldfine
        New Participant
        December 11, 2018

        It's crazy to me that you need RCE/RCA to get these kind of email insights!

        Amy GoldfineMarketo Champion & Adobe Community Advisor
          Sabuhi_Yahyayev
          Sabuhi_Yahyayev
          New Participant
          December 5, 2018

          @Nick Weirens You can see it by creating a smart list with the following filters: Email Bounced is any (you can also add a "Date of Activity" constraint) & Email Suspended Cause contains spam, block, blacklisted, 550, 553, 554.

            Nick_Weirens
            Nick_WeirensAuthor
            New Participant
            December 6, 2018

            Ok, all of those are not actual spam complaints though, correct? That could be companies filters blocking us right or indicating spam? I just want to know how many people mark our emails as spam

            Sabuhi_Yahyayev
            Sabuhi_Yahyayev
            New Participant
            December 6, 2018

            Yes, you are correct. They are not all actual spam complaints, but these errors can be triggered if someone marks your email as spam and next time your email will not be delivered to them.

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