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April 1, 2015
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hyperlink tokens in email not being tracked

  • April 1, 2015
  • 4 replies
  • 1922 views
In many of our emails we use program tokens to populate hyperlinks. I just realized these URLs are being sent out and there is no marketo tracking code attached to them, while any other hyperlink in the email works fine. Is this standard or a bug? I already put in a support ticket, but just curious while I WAIT> 
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Best answer by Josh_Hill13
you must remove the "http://" from any URLs you place in a My Token.

No one knows why, but this just doesn't work and is well documented here. Essentially, Marketo will generate the proper URL when it wraps the naked URL in the tracking code.

4 replies

SanfordWhiteman
New Participant
April 2, 2015
@Naor Yeah that's what @Josh meant -- use the token only for the dynamic part of the URL, keeping the http:/https: in the static part of the email.
April 2, 2015
So for Josh and anyone else experiencing this, one thing to notice is that when you remove "http://" from any token used to reference an image, the image will break in the email. So, you must add "http://" to the email html itself and then the token. Removing http:// from tokens did help fix the problem, so thank you for the solution. 
April 1, 2015
Ah - didn't see anything pop up but then again my searching time was limited. So Josh by removing http:// we should solve the issue? 
Josh_Hill13
Josh_Hill13Accepted solution
New Participant
April 1, 2015
you must remove the "http://" from any URLs you place in a My Token.

No one knows why, but this just doesn't work and is well documented here. Essentially, Marketo will generate the proper URL when it wraps the naked URL in the tracking code.