I need help with web activity reports... | Community
Skip to main content
Leticia_DoPrado
Leticia_DoPrado
New Participant
June 3, 2019
Solved

I need help with web activity reports...

  • June 3, 2019
  • 2 replies
  • 4740 views

I've been going in circles trying to figure out which reports I need in order to create in order to answer the following three questions:

  1. How many people have visited our website?
  2. How many of those have ever been involved in an opportunity?
  3. Which webpages have they visited?

These questions sound very simple to me, but I don't know why I haven't been able to figure these out...

Thanks!!

-Leticia

    This post is no longer active and is closed to new replies. Need help? Start a new post to ask your question.
    Best answer by Grégoire_Miche2

    Hi Leticia,

    Marketo is not a web analytics tool. You rather should rely on your web analytics tool to do these reports, especially if you need to mix anonymous and web visitors in your reports. 

    If you need to combine web analytics with Marketo information, look into the community for information about how to link Google Analytics and Marketo information, knowing that at the end of the day, you will have to extract data from both systems in a third party datalake to really provide the detailed reporting you are looking for.

    -Greg

    2 replies

    Grégoire_Miche2
    Grégoire_Miche2Accepted solution
    New Participant
    June 5, 2019

    Hi Leticia,

    Marketo is not a web analytics tool. You rather should rely on your web analytics tool to do these reports, especially if you need to mix anonymous and web visitors in your reports. 

    If you need to combine web analytics with Marketo information, look into the community for information about how to link Google Analytics and Marketo information, knowing that at the end of the day, you will have to extract data from both systems in a third party datalake to really provide the detailed reporting you are looking for.

    -Greg

      Leticia_DoPrado
      Leticia_DoPradoAuthor
      New Participant
      June 4, 2019

      Anyone?

      Terms & ConditionsAccessibility statement

      Loading footer...