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A
Anonymous
September 14, 2017
Question

I want to know is it worth spending on Unbounce when you already have Marketo?

  • September 14, 2017
  • 18 replies
  • 7000 views

I want to know Pro's and Cons of Marketo & Unbounce Integration.

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    18 replies

    A
    Anonymous
    September 19, 2017

    Hey all,

    I'm the Integrations and API Product Manager at Unbounce and I just wanted to chime in. Sounds like there are 2 topics here:

    1. What's the value Unbounce brings if you already have Marketo?

    Unbounce is focused on making it easy for marketing teams and agencies to build high-converting landing pages and Convertables (overlays & sticky bars for your website) without needing any development experience. You can be as creative as you want, stay as on-brand as you need to, and A/B test as much as you want to ensure you're always optimizing. We've been focused on solving these specific problems for marketers for years now, so if building landing pages and increasing conversions is a job you need to get done, Unbounce will be worth it, above and beyond Marketo. As a Product Manager though, I understand this message is different coming from actual customers. Check out a few testimonials and more details about our integration which may help!

    2. There are challenges with the integration between Unbounce & Marketo.

    While I recognize that we haven't built out our native Marketo <>  integration to its fullest potential, I am really curious to better understand how you feel it is broken. If you're open to it, please email me directly at meagan.sobol@unbounce.com. We're currently launching an integration with Zapier to enable 900+ different integrations so that we can start to put our focus into the big ones like Marketo. Your feedback will go a long way.

    Thank you!

    Meagan

    SanfordWhiteman
    SanfordWhiteman
    Level 10
    September 19, 2017

    I am really curious to better understand how you feel it is broken.

    Broken because (last I looked) it doesn't associate Munchkin (web tracking) sessions with new leads, as would be the baseline expectation for a Marketo-integrated LP.

    As a result, web activities remain anonymous until (if ever) a lead clicks on a Marketo-originated email or other technical action is taken. In contrast, Marketo embedded forms automatically associate leads with web activity (including actions taken before the form fillout and after).

    I can tell you how Marketo experts like Veronica and me work around this problem, but it's disheartening that you don't know what we're referring to already.

    Also, Unbounce uses the Marketo API to do individual calls in response to end-user activity, and unless there is a cap enforced by Unbounce (I don't believe there is, perhaps that's undocumented) that's a DoS vulnerability. Some instances share as few as 30,000 daily calls across all their integrations, so if they only have 5,000 to give to Unbounce that needs to be something they can be sure of.

    IMO moving to Zapier just pushes the problem around because if you proxy a POST via Zapier, you're limited to 30 posts per minute in total, which under high traffic conditions wouldn't be sufficient. (The REST API point-in-time limits are much higher, but the total call limits are much lower.)

      Veronica_Holme4
      Veronica_Holme4
      New Participant
      September 19, 2017

      Munchkin was indeed my issue, I had not even thought about the DoS stuff you mentioned.

      SanfordWhiteman
      SanfordWhiteman
      Level 10
      September 14, 2017

      Unbounce makes pretty pages (albeit formulaic IMO). It's hard to say, without site-specific experience, whether that will lead to better conversions. Since you can cancel the UB subscription at any time, your best bet is to invest and then back out if it isn't working for your case.

      Don't use the Unbounce "integration" as it's broken, just post the Unbounce form to the Marketo forms endpoint.

      Veronica_Holme4
      Veronica_Holme4
      New Participant
      September 15, 2017

      Sanford Whiteman wrote:

      Don't use the Unbounce "integration" as it's broken, just post the Unbounce form to the Marketo forms endpoint.

      I wish I could like that 1000 times. Learned that the hard way.

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