Identify Lead from Tracking code

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Hi,

I can see that a visitor accessed a page from a tracked link and would like to infer the lead from this code. Is there a way to reverse lookup the lead from the code?

Thanks,

Ada

Marketo

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SanfordWhitemanAccepted solution

Level 10

You can't reverse lookup the lead directly from a click tracking code (like "A0B1C3" in branding.example.com/A0B1C3). Bear in mind that the tracking code transports more than just the lead, it's also the link, the email, etc.

But the corresponding lead's clicks and web activities will of course be present in their Activity Log.

Can you explain in more detail what you plan to do with the lead information, and from what application?

SanfordWhitemanAccepted solution

Level 10

You can't reverse lookup the lead directly from a click tracking code (like "A0B1C3" in branding.example.com/A0B1C3). Bear in mind that the tracking code transports more than just the lead, it's also the link, the email, etc.

But the corresponding lead's clicks and web activities will of course be present in their Activity Log.

Can you explain in more detail what you plan to do with the lead information, and from what application?

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A

Ada_OkoliAuthor

Level 2

Thanks for your reply!

I noticed frequent activity on our website in our analytics tool. The visitor(s) came in through a tracked Marketo link and I'd like to find out who that lead is.

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SanfordWhiteman

Level 10

If you run a WPA (Web Page Activity) report in Marketo, you can see who hit that page from Marketo's perspective (i.e. the named lead).

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