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A
Anonymous
August 18, 2016
Solved

If lead did not open first email, send a different series of emails

  • August 18, 2016
  • 2 replies
  • 2717 views

Hi,

I'm trying to put together a program with a series of emails that will be sent to a static list of leads. All leads will receive the same first email.

If they open the first email, they will go down path A and receive an additional email each week for two weeks.

If they do not open the first email, they will go down path B and receive a different series of emails each week for three weeks.

I've been trying to do this with smart campaigns and "Opens Email" is a trigger and works for path A, but "Not Opened Email" (path B) is a batch filter and not a trigger and I can't get it to work. Any suggestions?

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Best answer by Luke_Wotton

Send first email.

On the next smart campaign for path A - use Opened Email filter with the time constraint in last 24 hours - then send them the other emails with wait steps.

On the next smart campaign for path B - use the Not Opened Email filter with the time constraint in last 24 hours - then send your other emails with wait steps.

There is no 'Not Opened Email' trigger due to the need for a time constraint on it. I'd advise using batches for both, plus you can also check that someone doesn't qualify for both (they shouldn't, but it is always worth checking in case of some Marketo madness).

2 replies

G
gkrajeski-SWLN
New Participant
August 18, 2016

The above approach will work, but I would simplify the flow steps to the following

Where test_blank is the email for those who opened, and test_sample is for those who did not open

    G
    gkrajeski-SWLN
    New Participant
    August 18, 2016

    The SL (smart list) would be all those who received email XYZ, no constraints

      Luke_Wotton
      Luke_WottonAccepted solution
      New Participant
      August 18, 2016

      Send first email.

      On the next smart campaign for path A - use Opened Email filter with the time constraint in last 24 hours - then send them the other emails with wait steps.

      On the next smart campaign for path B - use the Not Opened Email filter with the time constraint in last 24 hours - then send your other emails with wait steps.

      There is no 'Not Opened Email' trigger due to the need for a time constraint on it. I'd advise using batches for both, plus you can also check that someone doesn't qualify for both (they shouldn't, but it is always worth checking in case of some Marketo madness).

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