Impact of including video in email

Good thoughts. Thank you everyone for your suggestions and advice!

That's pretty much the best/only way to do it. But like I said, I might supplement that with some text nearby that's also linked and says "Watch the video" or something.

You could also play with adding an animated gif in the email as well.

All great advice, thank you all! Would you say the best way to include videos in emails is to include an image with a play icon that links to a video on a landing page? Or is there a better, more effective approach?

I use video links in my emails all the time, and have been seeing awesome click-to-open ratios. I would use Vidyard or Wistia to get detailed lead-level information on who is watching your videos.

Matt -

Thanks for the response. Do you mind elaborating on what you mean by "link shorteners"? What exactly are those?

If it's just a static image linking to a landing page or something with a video, I don't see why it would have a negative impact. Deliverability won't really be affected by the content behind links, because it doesn't know what's there. The being said, do NOT use link shorteners in an email, if you were at all considering that. Those will most definitely hurt your deliverability.

Additionally, I follow the theory that you design your email as if images will not be enabled. So if you can get away without using an image, or you can supplement it with non-image elements, that's a good practice to follow.