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November 10, 2023
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Improve page view reporting

  • November 10, 2023
  • 0 replies
  • 449 views

Being able to change the layout of reports, not just add or remove columns.

A colleague in marketing has requested a report of top pages viewed by MQLs and SALs, to see what content is being viewed the most by those groups and where either we're lacking content or have something particularly strong we can replicate. I've created a Smart List looking at MQL and SAL Lifecycle stages with blog views in the last 30 days but the report gives me the people and the referrer, when what I need is a report broken down by the page and the number of times it was viewed.

Because we're looking at it against Lifecycle Stage it isn't something that can be done in GA, and I know the data I need exists in Marketo, but there's no way to get it out without doing a Smart List for each page.