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A
Anonymous
May 7, 2015
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Inactive leads

  • May 7, 2015
  • 1 reply
  • 5055 views
Hello everyone,

I was wondering how a lead becomes 'inactive'. I have heard of a 90 days of inactivity after a record is first created in the database but I would like to confirm.

Same for a contact in SFDC. is the 'inactive' box ticked automatically from Marketo or from SFDC?

Thank you
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    Best answer by Josh_Hill13
    No, there is no field for this. You should create a smart list:

    ALL
    Not Visited Web page
    Not Filled Out Form
    Not Opened Email
    Not Clicked Link in Email
    Not Program Status was Changed

    in Past X days. Unfortunately Visited Web Page data is archived after 90 days unless you opt out.

    This will show you leads that havent engaged with you at all. Keep in mind that these leads may have no activity because they were uploaded recently or you just connected your system.

    It is good to remove at least 180 day inactives (or suspend them) because old leads decrease deliverability.
     

    1 reply

    Josh_Hill13
    Josh_Hill13Accepted solution
    New Participant
    May 8, 2015
    No, there is no field for this. You should create a smart list:

    ALL
    Not Visited Web page
    Not Filled Out Form
    Not Opened Email
    Not Clicked Link in Email
    Not Program Status was Changed

    in Past X days. Unfortunately Visited Web Page data is archived after 90 days unless you opt out.

    This will show you leads that havent engaged with you at all. Keep in mind that these leads may have no activity because they were uploaded recently or you just connected your system.

    It is good to remove at least 180 day inactives (or suspend them) because old leads decrease deliverability.
     
    A
    Anonymous
    June 20, 2015

    +1 to Josh's comment Michael Volpi​!

    Remember, if you are doing a big data cleanup, *be sure* to add a filter to your smart list that says Lead was Created on or before "x date".

    The inactivity filters do not take into account whether or not leads were created within the time you specify for inactivity. You don't want to end up suspending leads that were created only a few days ago!

    Timeanddate.com has a cool little tool that allows you to see what the date was minus x amount of days.

      A
      Anonymous
      September 14, 2015

      Thanks for the useful info. I'm planning a reengagement campaign, and wondering what best practices are regarding leads that don't open/open but don't take action? Delete? Archive?

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