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August 20, 2020
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inactivity filtering for smart lists

  • August 20, 2020
  • 1 reply
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hey! 

Has anyone found a way to see how many records in their system has not opened the last number of x emails or haven't opened an email in x amount of time? 

we are trying to exclude anyone from email campaigns who hasn't opened an email in the last year, or the last time they opened an email was before 2020. I tried utilizing this filter: 

 but it doesn't seem to be doing what I want it to do. I hate to make the comparison, but HubSpot has the functionality to see the last time someone opened an email & to be able to filter that out (ie has not opened our last 10 emails). Let me know if you have done something similar! Thanks! 

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Best answer by Matt_Tonkin-RP

You'll want to use the "Not Opened Email" filter. 

If you want it for people that we sent/delivered a certain number of emails you can use it with the Was Delivered or Was Sent filters and add a Min. Number of Times constraint:

 

Though you should know that very soon the delivered and sent data will only go back 90 days.

1 reply

Matt_Tonkin-RP
Matt_Tonkin-RPAccepted solution
New Participant
August 20, 2020

You'll want to use the "Not Opened Email" filter. 

If you want it for people that we sent/delivered a certain number of emails you can use it with the Was Delivered or Was Sent filters and add a Min. Number of Times constraint:

 

Though you should know that very soon the delivered and sent data will only go back 90 days.