Inactivity filters to clean up inactive leads

Forum|Forum|9 years ago
August 2, 2016
1 reply
3298 views

Since our company recently got blacklisted (due to an unfortunate moment where someone accidentally sent an email to our entire lead database), we are trying to get off of the list. Marketo suggested that we send an opt-in email to those leads that have been inactive for the past 3-6 months to update their preferences. I created a Smart List to capture these leads but the number seems a little too high to me. Are these filters correct?

Marketo

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Best answer by Devraj_Grewal

Jennifer, make sure you also include a filter of "was sent email: in past 180 days". You want to make sure those that haven't opened in the past 180 days were even sent an email in the past 180 days.

Devraj_GrewalAccepted solution

New Participant

Jennifer, make sure you also include a filter of "was sent email: in past 180 days". You want to make sure those that haven't opened in the past 180 days were even sent an email in the past 180 days.