Incorrect Form Submission Page Attribution in Marketo | Community
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New Participant
December 13, 2023
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Incorrect Form Submission Page Attribution in Marketo

  • December 13, 2023
  • 1 reply
  • 4315 views

Hello,

I’d like to open a discussion regarding an issue we’ve encountered with the attribution of form submission pages. We utilize global forms for various campaigns, such as webinars and content downloads. To ensure proper attribution to the relevant program, we've implemented a referrer constraint based on the URL.

However, we’re seeing instances where a form is filled out, but the referring page doesn’t have an embedded form. Consequently, when the lead is passed to Marketo, it is not being attributed to any program. This seems to be a disconnect between the form submission action and the referrer page recognition.

Has anyone experienced a similar issue or does anyone know how to resolve this kind of bug? Any insights or suggestions on how to ensure accurate form submission attribution would be greatly appreciated.

 

 

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Best answer by SanfordWhiteman

That page quite obviously has a Marketo form:

 

1 reply

SanfordWhiteman
SanfordWhitemanAccepted solution
New Participant
December 13, 2023

That page quite obviously has a Marketo form:

 

bart_borosky
New Participant
December 13, 2023

for your content program, are you using the Fills Out Form trigger, with the constraints:
form name is any
referrer contains [your web page URL]

if not, maybe try that? 

SanfordWhiteman
New Participant
December 14, 2023

Methinks the problem is just not realizing the page does have a form. 🙂