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The following features are included in the March 2015 release. Please check your Marketo Edition for feature availability. After the release, be sure to come back to find links to detailed articles for each feature.Calendar HDGoogle Adwords Integration Revenue Explorer RedesignNew Asset REST APIsMicrosoft Dynamics 2015 On PremiseRTP - Personalized Web Engagement with Lead DataRTP - Personalize Web Content by Email or Program Campaign NameCalendar HDDisplay your team’s marketing activeswith the calendar’s new presentation mode. These are great for TVs or giant monitors around the office! Set and displays goals based on a smart list or custom metrics.NoteThis feature is not available for Spark and Standard editions.Google Adwords Integration Link your Google AdWords account to Marketo to automatically upload offline conversion data from Marketo to Google AdWords. Then, from the AdWords UI, you will be able to easily see which clicks resulted in qualified leads, opportunities, and new cus

Originally written by Jeff ShearerI’m a B2B company’s least favorite kind of prospect.I ignore or unsubscribe from their emails (especially if I didn’t explicitly opt in )I’m doubly likely to opt out if my information was clearly bought from a list (In fact, I’ll do this just out of spite)I never answer or return their calls (and in the rare circumstance that they actually do reach me, the very act of doing so usually kills any chances of them getting a successful sale from me). I don’t hate talking on the phone, I just really hate getting called by salespeople unless I’m specifically requesting it.I don’t click their ads (except to see if there are any creative ideas worth poaching from their landing pages)I immediately see through any sort of automation and tracking they’re using: if they have a gate on content I want, I either disable javascript or view source to get to the content without providing my information, or I just give (cringe) fake information.I used to sometimes respond

The following features are included in the February 2015 release. Please check your Marketo Edition for feature availability. After the release, be sure to come back to find links to detailed articles for each feature. Drum roll...Marketing Automation EnhancementsReal-Time Personalization EnhancementsMarketing Automation EnhancementsMove Smart CampaignRejoice! Now you can move smart campaigns in and out of programs using drag and drop or the Move feature in the tree.Dynamics 2015 (Online) – supported!HTTPS Certificate ChangesSafety first! After the release, our certificate will only support SHA-2 over the TLS family of protocols for marketo.comdomain (TLS1.0, TLS1.1, and TLS1.2) to ensure our PKI certificates are trustworthy on all browsers. Translation: you shouldn't notice any changes, we've got you covered.Secure MunchkinWe are removing our support for SSL3. We have maintained SSL3 up until now to maintain support for old web browsers, but in 2015 we are no longer seeing significant

In the past few weeks, we covered basic logic lessons for marketers and the finer points of Marketo logic operators. Beyond this, there is a whole world of logic and languages out there. I have seen a lot of “marketing operations” roles that ask for database programming skills. These are typically at very large firms with very large databases. The more you know about these database languages, the more valuable you can become.Other topic areas and systems to consider to deepen your skill set include:SQL (structured query language)NoSQL“Big Data”HadoopMS Access OperatorsBoolean LogicSFDC Apex CodePentaho/Revenue Cycle ExplorerTableauIf you prefer to stay more of a marketer than a programmer or business intelligence analyst, then just take a few moments to become familiar with the above topics. Know where and when to call in an expert, and you will be sure to become a rockstar.

The growth of marketing automation has coincided with marketing operations, making it a very strategic role representing an intersection of marketing, technology, and business process. In this presentation, you'll learn how to build out your marketing operations role and function, and structure your team.