Marketo

Marketo manages strongly opt-out users with the unsubscribe field. But in many countries, and this number will soon grow with the roll out of the GDPR in 2018, an opt-in field is needed on forms.Of course, the we can create the field and create some smart campaigns to sync it with the unsubscribe one. But this can be subject to execution delays that Marketo users and admin cannot control. This means that we might observe some discrepancies in the database and if for any reason.So this idea is that we would need to be able to declare in the admin a checkbox field as the exact opposite value of the unsubscribe one. Marketo would then make sure in the background that the 2 fields (unsubscribe and opt-in) would always be perfectly sync'ed.Since that opt-in field could be sync'ed with the CRM, it would be necessary that either it should automap (subject to the proper CRM field definition. See ) or that we could pick custom checkbox field (including a CRM sync'ed one) and make it the opt-in

I'm currently interested in taking various pieces of data from a web page to pass through on an Interesting Moment--things not necessarily a part of the URL or any parameters, but on the actual generated page itself--and adding that data to the current Interesting Moments that are being sent on web activity. Unfortunately, there's no easy way to do this; the closest I can do is make Marketo fields for each of these and string them together in the Interesting Moment, but that runs into race conditions when people are looking at 5-6 pages/minute. If I can just directly write the IMs, I can alleviate this issue and have more control of making sure the 140 char limit is honored.

Hello Marketo - I find it unfair and unappealing that I can't use my company's preferred fonts in your forms and I'm subject to the small handful of fonts you allow.  I've tried modifying .mktoLabel and .mktoForm in your Custom CSS tool but it's overridden by the style tag that's placed when the form is rendered on your landing pages.I would like to be able to load my company's preferred font and use it in the landing page editor and form editor.

Let's imagine this (realistic) situation : a large newspaper group has a 10 million+ lead/contact database. They sell about 80 to 90 different products (newspapers) to this database, and each contact in the database subscribe and unsubscribe regularly to these newspaper, both for the online and paper editions. The frequency of subscriptions / un-subscriptions is frantic because people can buy only a single edition of a newspaper or subscribe for a couple of weeks or months.Each newspaper has it's own sales and marketing team and is only supposed to market to a small subset of the whole database:Current subscribersPrevious subscribersSome prospects that have come to the website of this newspaper and filled one formFurthermore, in these 3 targets, some might have opt-in to Marketing emails and some might not, in which case they are entitled to receive only operational emails.Again, what's make it tricky is that a single person might be in the target of multiple newspapers from the produc

Currently when importing Programs across instances any asset that contains either one of those will be ignored, thus requiring to manually strip-off all the dynamic content/snippet manually so to be able to move these across.It would be much better if we could either:Marketo was able to move snippets and dynamic content across instances (Though I would understand that dynamic content might be difficult due to segmentations dependencies)Else being able to move across these assets with a warning that all snippets and dynamic content will be stripped-off during the processThanks,

UniversalID is amazing though it is quite frustrating to not being able to log a support ticket because of being logged into a sandbox instance that does not have the rights.When this happens the user is left with no other solution than going back to Marketo and change instance before going back to community (though I often experience that I need a full log-out / log-in for this to work)This would easily be solved by having UniversalID baked in nation.marketo as well.Thanks,

Here's an idea: Save Champion/Challenger test reports, at least for subject lines, in Marketo after a winner is declared. Currently our team has to manually track these in a spreadsheet outside of Marketo. We have many employees creating tests across the multiple brands we manage, so we find value in sharing optimizations/winners. It's annoying that these tests disappear!

After producing a number of activity heat grids, I realised the times our content gets most engagement really varies across different days. When I try to schedule a Smart Campaign, I can only set up one time for my emails to be sent on different days. Wouldn't it be great if we could tailor these so that each day we send the email could have its own time/time frame in which its sent?For example:- Monday - send between 12:00 - 13:00- Tuesday - send at 16:00- Wednesday - send between 16:00 - 17:00

Reports take way too long to run in Marketo. Luckily, there's a handy subscription feature that lets you just set up a subscription to get the report later. Marketo even includes a "send now" feature for a subscription. Handy dandy! But no, it's actually a huge pain right now, because it puts up an obtrusive loading window forcing me to wait for the report email to send before I can do anything else in Marketo. And of course, this takes basically as long as just sitting around waiting for the report itself to run.This "sending report email" should run in the background, like a list export, so that I can basically tell Marketo to send me the report once it is ready, and go back to what I was doing. Waiting around for a report to run is inconvenient, but waiting around for Marketo to close a dialog box telling me it will send the report is mildly infuriating.It's a quality of life thing, but this alone would ensure I don't throw my hands up in frustration every time I need to use a repor

メールテンプレートを作成時に困っている点があります。①テンプレートのサマリページ「テンプレートアクション」内に「サンプルの送信」のボタンが表示されるものの、実際に送信しようとするとエラーになる。（「テンプレート1223が見つかりません」というエラー表示）②テンプレートの下書き編集ページから同様に「テンプレートアクション」内に「サンプルメールの送信」を実行すると、表示崩れが起きる。（実際にメールとして作成後にサンプル送信した場合は、問題なく表示される）そのため、テンプレートの新規作成や修正の際にサンプル送信で実機検証を行う場合は改めてテンプレートピッカーから該当のテンプレートを選択し、作成する必要があり非効率さを感じています。また、未承認の新規テンプレートの場合は、公開前に承認することで他者に利用されてしまうリスクが出てしまいます。Sandboxで編集を行って検証することは可能ですが、本番環境には複製が出来ず改めてソース編集を行う点からサンプル送信のフローは避けられません。提案といたしましては、・上記①②の「サンプル送信」を可能にする（理想）・正しく実行できない操作ボタンは表示させないのいずれかをご検討いただけますでしょうか。このところ要望ばかりで恐れ入ります…。よろしくお願いいたします。

Hi Team,While scheduling a batch campaign if we have to send an AMER email from APAC timezone. Then we have to manually convert the hours and then set it.Instead, if we can have an option directly on the schedule tab to select the time zone it would be much easier. Because I have seen it in other tools and this reduce the confusion of time zones and manual errors.Thanks and let me know your thoughts.Regards,Ravi.

Hi,There should be a way you can change primary email address on community profile to Personal email address, so that a person never loses his points and community work, even if he changes multiple organizations.

For large exports, it would be nice to get an email when the export is complete so we can work on other things and also close Marketo if needed.The email notification would contain a link that automatically downloads the export file.

Right now the Marketo Bulk Lead API export allows filters on CreatedAt and UpdatedAt for up to 30 days. I'd like to request a small change to 31 days, allowing a download of an entire calendar month for January, March, May, July, August, October, December. This would allow a year of leads createdAt to be downloaded in 12 vs 13 api calls and would also allow integration logic to be more human.UPDATE: Thanks for the votes, this was implemented!

HTMLメールを作ってから、テキストメールをコピーする際（HTMLからのコピーの機能）ですが、<[[xxxx.com/XXXX/]]>のようなフォーマットでURLが挿入されますが、>の部分がスマホの機種（今回だとギャラクシー）によってはURLの一部だと認識されるようです。xxxxxx.com/XXXX/> がURLと認識されるようです。そのため一部の機種でテキストのリンクがうまく機能しないようです。テキストからのコピーに関しては<>をつけない、または< [[xxxx.com/XXXX/]] >のように<>の間に半角スペースを追加する仕様がいいと思います。

There should be a way to have a 2 factor authentication into the Marketo system besides the device authorization. By security reasons, it would be great that when users log in to Marketo they receive a message in their mobile with a code to have a double step verification.

When embedding videos in email, using a mktoVideo element, Marketo should enable the option to make it and HTML5 video that would read on clients that support it.A How-To Guide on Embedding HTML5 Video in Email-Greg

There is an import button on the email program smart list, but when you click it you have to choose an existing list.We should be able to create a new one from here, similar to when you create a new SFDC campaign.

I love the idea of Universal ID but was really disappointed to discover it only works with multiple instances under the same account.As an agency partner I'd love to see the ability to use Universal ID across multiple accounts, too. It'd streamline our lives, and probably make instances more secure without the need for documenting all the different logins and passwords for all our clients!

The Salesforce History tables are quite similar to Marketo Data Value changed activities in the activiy log an would be of a great help on custom objects. Unfortunately, trying to sync them causes errors because they do not have a timestamp field. This field are not necessary since history table records cannot be updated. But synchronizing them with appropriate filtres and triggers would bring a huge benefit in detecting and handling changes to Custom object data.So, please Marketo, enable the sync (without update) of salesforce history tables.-Greg

Marketo currently does not support AMP technology which means any tracking or forms can't be done on AMP ready sites. Being a technology used more and more since it increases mobile access a lot, it would be nice for Marketo to adapt to it

This idea is to formalize the various input in this thread.We would a graphical tool that would represent how leads come into the system, what content (events, gated, web content, ...) they consume and the correlation with business outcomes (pipeline and revenue).The tool would also be able to represent data for subset of leads (for instance one segment in a segmentation) so that we could analyze the journeys for various buyer personas or target segments.Then, the tools might also use some IA/predictive to suggest some improvements to the journeys (such as introducing a content or changing the order).-Greg

Many of us use child/nested programs within Engagement Programs to further refine who receives what (e.g., if someone has already engaged with the content (outside of the engagement program), don't send it to them again as part of the EP) and to provide more granular reporting/attribution (at the individual program level vs. at the EP level).Today, when a person doesn't qualify for an EP cast, they don't proceed to the next program in the stream.  Instead, they must wait for the next cast (1 week, 2 weeks, 1 month, etc.) before they receive anything.  I would like to see members of the EP continue down the stream - within the current cast - until they qualify for a program send, so that we're able to continue with a consistent cadence of content, rather than have large gaps that can occur today.

Marketo allows you to report on the number of Hard Bounces and Soft Bounces, but not on the % these bounce represent. It would be good if we could get this.It would also be good if we could be able to report on Soft Bounce on Email Analysis reports in Revenue Explorer, as this metric does't appear here.

To avoid any issues with the use of HSTS/SSL or standalone SSL, it would be beneficial if tracking links in emails could be configured to use https, rather than only http.