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Anonymous
November 11, 2016
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Inferred company only showing ISPs

  • November 11, 2016
  • 1 reply
  • 5625 views

Hello!

Our company is based in Germany and the "Inferred Company" from the Leads data doesn´t work apparently. We only see the ISPs in there, which is a big bummer as we expected to also get this data from Marketo. The same for the Inferred City since it also takes the info from where the ISP is located.

I know there are other service providers who offer this in Germany and looks like it works correctly for them. I don´t know specifically how it works or where the limitations are for Marketo to also get this information. Does anyone know about that?

I read from others here that it seems to work well for them, i wonder if that is also the case for others in Germany or Europe.

We don´t use RTP currently, but want to sign up for this in the future - i guess the situation would be the same and that we wouldn´t get as much lead data as we imagine, in order to use RTP successfully (i mean for instance having personalized content for anonymous leads). Am i right in this assumption?

Thanks for any input!

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Best answer by Grégoire_Miche2

HI Michael,

Marketo "inferred company" field is extracted from public WhoIs databases, that provide the actual company names only for very large ones. This is not Marketo's fault, this is what the public database offer.

Now, there are indeed some vendors who maintains a more comprehensive database of IP-company data that will be much more valuable and actionnable than the public ones. Marketo RTP is one of these vendors, (RTP is NOT using the WhoIs database but really has it's own DB). There are many other vendors out there on this niche and I encourage you to look into local vendors if you are looking for something specific to Germany.

So, no, your assumptions that RTP database is the same as the DB used for inferred company field is not correct

And you can also vote here:

-Greg

1 reply

Grégoire_Miche2
Grégoire_Miche2Accepted solution
New Participant
November 11, 2016

HI Michael,

Marketo "inferred company" field is extracted from public WhoIs databases, that provide the actual company names only for very large ones. This is not Marketo's fault, this is what the public database offer.

Now, there are indeed some vendors who maintains a more comprehensive database of IP-company data that will be much more valuable and actionnable than the public ones. Marketo RTP is one of these vendors, (RTP is NOT using the WhoIs database but really has it's own DB). There are many other vendors out there on this niche and I encourage you to look into local vendors if you are looking for something specific to Germany.

So, no, your assumptions that RTP database is the same as the DB used for inferred company field is not correct

And you can also vote here:

-Greg

    A
    Anonymous
    November 18, 2016

    Thank you very much for the information! We are now checking out different local vendors and will probably also use RTP soon.

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