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September 16, 2016
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Inferred Data

  • September 16, 2016
  • 1 reply
  • 2351 views

When using inferred country, city, metro area, etc. do you need to add them to the form as hidden fields or will this information automatically collect populate when a form is filled out?  Is there a good doc about inferred fields?  I don't see anything.

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Best answer by Grégoire_Miche2

Hi david,

Inferred info is collected from WhoIS public database, from the IP address of the visitor. It is completely automated, you have nothing to do and BTW, the fields are not modifiable in Marketo.

The quality of the info is uncertain, as most often, for small business, the WhoIs will give you the ISP and for larger ones, the use of VPN's make the IP address often not reflecting the real location of the person.

-Greg

1 reply

Grégoire_Miche2
Grégoire_Miche2Accepted solution
New Participant
September 16, 2016

Hi david,

Inferred info is collected from WhoIS public database, from the IP address of the visitor. It is completely automated, you have nothing to do and BTW, the fields are not modifiable in Marketo.

The quality of the info is uncertain, as most often, for small business, the WhoIs will give you the ISP and for larger ones, the use of VPN's make the IP address often not reflecting the real location of the person.

-Greg