Instance Audit | Community

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Instance Audit

Forum|Forum|9 years ago
October 31, 2016
2 replies
2352 views

Does anyone have any general tips? We're doing an entire audit on our instance.

We're keeping tabs on things such as:
- Program/Campaign tags and naming convention

- Race conditions

- Request Campaign

Any feedback is greatly appreciated!

Marketo

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New Participant

Some tips https://www.marketingrockstarguides.com/marketo-consulting/marketo-system-audit/ (not a sales pitch)

www.marketingrockstarguides.com/?s=system+audit

There are also a host of free articles on this.

I believe @Kristen Malkovich had slides on this at the last MUG or Summit. There are some decks on slideshare.

New Participant

I would definitely recommend adding "Database" to this list. That includes normalizing all data (i.e. state, country, time zone, industry, etc.) for inconsistencies (i.e. spelling mistakes, undesired region, undesired industry, etc.). Having a clean and up-to-date database is extremely important.

New Participant

How did the audit go - are you able to share any docs or templates you used?

--Marc SirkinSVP Marketing & ExperienceThird Door Media