Integration (Adding) Score of an anonymous lead after Next Generation Munchkin Tracking | Community
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New Participant
December 17, 2015
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Integration (Adding) Score of an anonymous lead after Next Generation Munchkin Tracking

  • December 17, 2015
  • 1 reply
  • 2172 views

I read about Next Generation Munchkin Tracking FAQ, and checked example.

Now, if an anonymous lead visits the pricing page 10 times, the anonymous gets a score of 100, if we set up "Each lead can run through the flow every time"

So after Next Generation, we want to keep this Integration Score.... but I worried the anonymous gets only the score of 10.

If so, it is terrible affect our scoring system.

How will Integration (Adding) Score of an anonymous lead work after Next Generation Munchkin Tracking ?

Next Generation Munchkin Tracking FAQ - Marketo Docs - Product Docs

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  Example 

Trigger: Visits Web Page, Web Page is Pricing Page
Flow: Change Score +10 and Interesting Moment, Web: Viewed Pricing Page

With Munchkin V2, if an anonymous lead visits the pricing page, she will not enter the campaign immediately. At the time the anonymous lead becomes known, we'll run this campaign on her. She will:

  • Get a score of 10
  • Have the Web Page activity set to the right date (when she actually visited)
  • Have an Interesting Moment logged for her (with the date she actually visited the page, not when she became known)
  • Have a “New Lead” activity logged, as it is today
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Best answer by hena_wells

If the lead in this example visits the pricing page 10 times, we still track 10 Web page activities for her. When the lead becomes known all these 10 web activities will trigger the scoring campaign and the known lead will have a score of 100.

Hope this helps.

Aj

1 reply

hena_wells
hena_wellsAccepted solution
New Participant
December 17, 2015

If the lead in this example visits the pricing page 10 times, we still track 10 Web page activities for her. When the lead becomes known all these 10 web activities will trigger the scoring campaign and the known lead will have a score of 100.

Hope this helps.

Aj

New Participant
December 17, 2015

Thank you for your quick answer !

I understood.