I am a one-woman marketing department in a B2C and I am drowning in B2B examples and "best practices." I am having trouble translating all this information into relevant information for the company I work for and applying it properly to design programs. Am I alone here?
Robin Zell we have some B2C information on Marketo.com. Here are two case studies that might help you. There are others on the site. Let me know if you need more.
Case Study - 3 Day Blinds - Marketo
Case Study - Auction.com - Marketo
FYI. Moving your post to Marketing Central
Hope this helps,
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