Is it normal to have higher bounce rates in summer? | Community
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Anonymous
August 16, 2016
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Is it normal to have higher bounce rates in summer?

  • August 16, 2016
  • 2 replies
  • 3135 views

I know people go on vacation in the summer, especially in Europe, so maybe it's not the quality of my emails.... but I am noticing what appears to be a seasonal increase in bounce rates and a decline in deliverability.

Is this normal?

Thanks!

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    Best answer by Lauren_Beth

    HI Katharine - I think it is normal depending on the company.  A big chunk of our customesr are in Europe so the dreaded summer dip is something we are very use to.  We tend to slow down our content efforts mid-July through August and focus on September 1st, when our numbers quite literally rebound overnight.  If your bounce rates and deliverability numbers do not approve as summer ends, I would definitely take a look at other reasons behind the drop.

    2 replies

    Michelle_Tizian
    Michelle_Tizian
    New Participant
    August 23, 2016

    For us sometimes it's July/August because of people going on vacation, or switching jobs, maternity leave.  But I also see a high bounce rate during the December/January times for the very same reason. 

    Lauren_Beth
    Lauren_BethAccepted solution
    New Participant
    August 17, 2016

    HI Katharine - I think it is normal depending on the company.  A big chunk of our customesr are in Europe so the dreaded summer dip is something we are very use to.  We tend to slow down our content efforts mid-July through August and focus on September 1st, when our numbers quite literally rebound overnight.  If your bounce rates and deliverability numbers do not approve as summer ends, I would definitely take a look at other reasons behind the drop.

      A
      Anonymous
      August 17, 2016

      Awesome - thanks! This is helpful.

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