I'm building out our marketo segmentations and one useful one we wanted to created was segmenting our database into leads vs contacts and the the default would be all the records in Marketo that are not in SFDC. Is this possible? I can't a data field except maybe Record Type ID. Is there a "begins with" option maybe to differentiate leads vs contacts?
Oops. Sorry I do see it there.
But it's still not available in my criteria for segmentation's?
OK, upon more investigation SFDC Type is one of those system fields, like SFDC ID, that's a pseudo-formula in Marketo because it has to move between Leads and Contacts.
As such, you can't use it in a Segmentation directly. You could, however, have another field like SFDC Type Mirror, keep that synced with SFDC Type using a Smart Campaign/Change Data Value, then segment on the mirror field.
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