Has anyone used a Marketo calendar token as a GoTo webinar registration? Off the top of my head, the only way I see this working is by tracking who downloads the calendar ics and manually entering their info into GoTo.
Thanks,
--Tracy
This isn’t possible. Downloading an ICS file can’t be used as a registration because mail scanners are gonna follow your links. You’ll end up registering people who never even opened the email.
Now, speaking only in theory: a more complex embedded ICS file, which Marketo doesn‘t support natively, can expect a response (Accept/Decline). You’ve gotten those before, I’m sure. And the response could be processed by an automated system. So, I mean, it’s possible overall. But not with a Marketo email.
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