Is Multi-Touch meant to only look at marketing initiatives and efforts? | Community
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Nate_Oosterhous
New Participant
December 9, 2016
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Is Multi-Touch meant to only look at marketing initiatives and efforts?

  • December 9, 2016
  • 1 reply
  • 1527 views

Questions:

  1. Is Multi-Touch meant to only look at marketing initiatives and efforts?  I ask because we have a lead source of rep generated.  This is not a marketing effort or initiative obviously but we will want to have a channel for it because we can acquire new leads through that "channel".

   2. Would you make that channel have a success so it would be attributed credit in both the FT and MT sense or would you not mark a success status so it is excluded from MT?

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Best answer by Grégoire_Miche2

HI Nate,

This is a really good question. Although I do not feel there is a perfectly unique and right answer to this, I tend to say that:

  • Fot MT, the sales touches should not be counted, unless you can count them all, which is very unlikely (for a start, a significant part of the Sales touches will be in Outlook, not in the CRM...)
  • For FT, on the other end, these sales sources have either to be counted, or the related oppies should just be ignored. If you ignore them for FT, you will still have to be able to compare Marketing FT to total pipeline / revenue, but you do not need sales touches for this, just the lead source field.

-Greg

1 reply

Grégoire_Miche2
Grégoire_Miche2Accepted solution
New Participant
December 9, 2016

HI Nate,

This is a really good question. Although I do not feel there is a perfectly unique and right answer to this, I tend to say that:

  • Fot MT, the sales touches should not be counted, unless you can count them all, which is very unlikely (for a start, a significant part of the Sales touches will be in Outlook, not in the CRM...)
  • For FT, on the other end, these sales sources have either to be counted, or the related oppies should just be ignored. If you ignore them for FT, you will still have to be able to compare Marketing FT to total pipeline / revenue, but you do not need sales touches for this, just the lead source field.

-Greg

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