Is there a way to extract a report showing email deliverability metrics per day in order to get an idea which days are best to send emails out? | Community
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ceciliagonzalez
New Participant
August 15, 2023
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Is there a way to extract a report showing email deliverability metrics per day in order to get an idea which days are best to send emails out?

  • August 15, 2023
  • 3 replies
  • 2079 views

I'm trying to benchmark our email deliverability rates and would like to get an idea which day/days have the highest deliverability rates. Thanks.

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Best answer by Darshil_Shah1

Here are links to the Bulk Activity Extract API and regular non-bulk activities API (use bulk over the regular for larger data extracts). Use the get activity types endpoint to get the IDs of the activity types you wish to export (you'd need to reference activity types you wish to extract in bulk/regular APIs using their respective ID).

 

Theoretically, you could also create Email Performance reports in Marketo, extract data in CSV, and run queries against it to analyze the deliverability based on the send date, but a solution via API is more scalable and it doesn't involve logging into Marketo, refreshing reports, and downloading the data.

3 replies

Jo_Pitts1
Jo_Pitts1
Community Manager
August 16, 2023

@ceciliagonzalez,

The information given to you by @sanfordwhiteman  and @darshil_shah1 is technically spot on.

 

However, I'm not convinced deliverability will vary by day.  Engagement MAY however.  Deliverability is the ability to get an email into someone's inbox.  Engagement is whether the email is opened (make sure to filter for bot opens) or has links clicked on (make sure to filter for bot clicks).  I have a hunch that engagement is what you are really trying to measure?

 

But then you'd need to be comparing engagement against not just day of week, but by subject line and content (unless these are operational emails with the same subject line and content every time), or you can stagger sending of a newsletter over the course of  a week to ensure consistency of those very key but hard to measure variables (i.e. Subject and Content).

 

When it comes to considering bot activity, you may want to read this 

 

regards

Jo

Darshil_Shah1
Darshil_Shah1Accepted solution
Community Manager
August 16, 2023

Here are links to the Bulk Activity Extract API and regular non-bulk activities API (use bulk over the regular for larger data extracts). Use the get activity types endpoint to get the IDs of the activity types you wish to export (you'd need to reference activity types you wish to extract in bulk/regular APIs using their respective ID).

 

Theoretically, you could also create Email Performance reports in Marketo, extract data in CSV, and run queries against it to analyze the deliverability based on the send date, but a solution via API is more scalable and it doesn't involve logging into Marketo, refreshing reports, and downloading the data.

SanfordWhiteman
SanfordWhiteman
New Participant
August 15, 2023
You (or your developer) can extract all activities using the API and run infinite queries on the data, but no, there's no built-in report that's adequate.
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