Is there a way to see how leads move through streams? | Community
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M
mb3
New Participant
May 23, 2022
Question

Is there a way to see how leads move through streams?

  • May 23, 2022
  • 1 reply
  • 1176 views

Dear All,

 

are you aware of a way to check how leads transition through email streams in Marketo? 

 

For example, I set up a nurture stream where leads get to stream 3 in 2 ways:

-after seeing all emails in stream 1 and 2

- if they don´t open the first email from stream 1 and 2

 

If I have 3000 people in stream 3, is there a way to visualize in Marketo how many of them got to that stream because they went through stream 1 and 2 and how many of them got to stream 3 because they didn´t open the first email from 1 and 2 stream?

 

Hope my question is clear:)

 

Thanks a lot

Mattia

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1 reply

Darshil_Shah1
Darshil_Shah1
Community Manager
May 23, 2022

One of the ways would be to build couple of SLs with filters on the email engagements aligned with the conditions you're using for transitioning in the stream 3 AND "Engagement Program Stream Changed" filter with constraints added on the New and the Previous streams. # of people who transitioned to stream 3 from stream 1/stream 2 after seeing (I believe that means opened) all the emails/if they didn't opened the first emails in respective streams (1 or 2). Or, if you've separate traffic campaigns that set-up to transition people in to the stream 3 from stream 1 and stream 2, you can simply check the campaign members of each of the transition campaigns.

 

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