Lead Activity Log

Does your lead need to be logged into your website for their actions on your website to appear on their Activity Log? Or does Marketo associate that activity with the lead from the munchkin code even if the lead is not logged into your website?

"Logged into" doesn't really have any meaning in Marketo as there is no username/password security.

The term you may be looking for is "associated session": this means a Munchkin web session is linked with a named lead in your Marketo database, so web activities (pageviews and clicks) are logged to their activity log. There are 3 principal ways to get an associated session:

     [1] click on a tracked link in a Marketo email that goes to a web page running Munchkin (automatic association)

     [2] fill out a Marketo form on a page with a Munchkin cookie (end-user-driven self-association)

     [3] call the special Munchkin associateLead API (developer-only, programmatic association)

Method [3] can be used if the person is authenticated to your site via other means (extranet/ecommerce/some other login) and you want to make their Munchkin session associated using the same email address.

Hi Mike.

This site probably has all the answers you are looking for: http://developers.marketo.com/javascript-api/lead-tracking/ 

In short, what is important for Marketo tracking is Munchkin.