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Itay_Billet4
Itay_Billet4
New Participant
September 7, 2017
Solved

Lead React to an A/B Email

  • September 7, 2017
  • 1 reply
  • 2843 views

Hi, I wanted to know if a lead reacted to an A/B email or to a "Winner" email (as part of the email program). Is there a way to add this indication to the "Opened Email" or "Clicked Link Email" filters of a smart list?

Thanks!

Itay

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Best answer by Trevor_Parsell

Hey Itay,

When you add the "Test Variant" constraint to the smart list filter, you will only see leads who received/opened during the test.

For example, if you create a filter like "Opened email is 'Email 1'" with the constraint "Test Variant is Subject A", you will only see leads who opened email A during the test.

To show those who only opened as part of the "Winner" send,create a list with these filters:

--- Use all filters ---

Filter one = Opened email1

Filter Two = Not opened email1 (Include the test variant constraint and select email A)

Filter Three = Not opened email1 (Include the test variant constraint and select email b)

This will be everyone who opened email A during the "Winner" send (assuming email A was the winner).

Thanks!

Trevor

1 reply

Trevor_Parsell
Trevor_Parsell
New Participant
September 7, 2017

Hey Itay,

You can add the "Test Variant" constraint to the open/click filter then chose the version you want to see (A or B).

Thanks!

Trevor

    Itay_Billet4
    Itay_Billet4Author
    New Participant
    September 7, 2017

    Thanks Trevor, I'm trying to understand if someone opened an email A as part of the AB test, or opened it when it determined a winner.

    Trevor_Parsell
    Trevor_ParsellAccepted solution
    New Participant
    September 7, 2017

    Hey Itay,

    When you add the "Test Variant" constraint to the smart list filter, you will only see leads who received/opened during the test.

    For example, if you create a filter like "Opened email is 'Email 1'" with the constraint "Test Variant is Subject A", you will only see leads who opened email A during the test.

    To show those who only opened as part of the "Winner" send,create a list with these filters:

    --- Use all filters ---

    Filter one = Opened email1

    Filter Two = Not opened email1 (Include the test variant constraint and select email A)

    Filter Three = Not opened email1 (Include the test variant constraint and select email b)

    This will be everyone who opened email A during the "Winner" send (assuming email A was the winner).

    Thanks!

    Trevor

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