Following on from my last request about setting up a lead score report (without Advanced Reporting), I'd love to know how those leads progress in score from one month to the next.
As an example, the below screenshot shows that there are 627 people in the 20-39 category in January - how can I find out how many of those progressed to 40+ in February, or even down to 1-19?
Or does this require Advanced Reports entirely?
Appreciate your help and guidance!
Be careful here, I sense a misunderstanding. 🙂
"Created at" means Marketo database creation date. So the correct statement would be: There are 627 people in the 20-39 category right now (aka: the moment the report ran or was refreshed) which were created in January 2021. There's pretty much no report possible in Marketo that would show you a former database state, as in: How many people had a score of 20-39 in January?
The only way to create something like a snapshot of a former database state is to have these reports sent to you - let's at the first of each month - save them, and use them to compare against the report you receive the month after.
Enter your E-mail address. We'll send you an e-mail with instructions to reset your password.